Methods of employing visual media in news bulletins

Document Type : Brief summaries of Dissertations.

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Emirates University Sharjah

Abstract

Satellite channels have proven their ability to adapt to technological and natural developments. They have benefited greatly from technological progress, especially with regard to visual media. They represent more comprehensive and broader public platforms than other media due to their technical and impactful characteristics. Even through an image, form, or short video, and in the midst of all this, the news bulletins provided by Arab satellite channels have remained one of the most important television services that the viewer is looking for to be aware of the successive and intertwined news and events around him. It should be emphasized that the use of visual media in the various TV channels aims to achieve the desired effect for viewers in the first place, and then aims to build a visual identity for the channel, which helps the TV channel build a loyalty relationship with viewers, by distinguishing the channel from other channels. the other by simply viewing the screen at the first glance, and the repetition of watching it is what makes it familiar to the same scenes, and it can be remembered and described to others as well, and thus the importance of visual media becomes clear not only in the processes of production, display, storage, reducing costs and enhancing the impact of the message on the recipient, and then, but not least, building the visual identity of the channel tv.

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