The role of artificial intelligence mechanisms in displaying appropriate marketing content to users of social media networks

The study mainly aimed to... identify the role of artificial intelligence mechanisms in displaying marketing content to users of social networking sites and to what extent this can be achieved by displaying appropriate marketing content to users. The study also aimed to measure the extent of variation in the efficiency of artificial intelligence mechanisms when directed to meet needs. Marketing to social media users.

The study also aimed to try to reach a better understanding of what human intelligence is by unraveling the depths of the brain so that it can be simulated.

This study used the descriptive approach in its analytical part, and the study population here included an analysis of the pages of electronic stores on social networking sites, which rely in their marketing plan on artificial intelligence mechanisms, where the pages of each of my companies were analyzed:

(Amazon, Alibaba), on social networking sites: (Facebook, Instagram).

The results of the study concluded that both the Amazon page and the Alibaba page rely heavily in their work on artificial intelligence mechanisms, which has led to the use of better marketing methods, such as speed of ordering, speed of response, and better communication with customers, as well as the diversity of products offered, automated pricing, and shipping services. Express return and return in the event that the customer is not satisfied with the service or product.