Utilizing Sustainable Development Information on National Geographic Abu Dhabi: An Analytical Study

The media plays a positive role in helping to achieve development plans and goals in Arab countries as it is an important part of national development and its relationship with the social and political system and the economic community in which they work.

Many researchers and thinkers have been interested in studying the media for the role it plays in informing the public of the importance of achieving sustainable development. Hence, this study helps in understanding the true role of the media in achieving sustainable development. This research aims to identify the impact of the programs on the National Geographic Abu Dhabi channel and their impact on sustainable development issues among the Arab public, as well as to identify the most prominent impacts that were reflected on them. The researcher used the applied approach (field and analytical), which allows her to study the performance of the communication medium and the communication message together in accordance with the research requirements. The research uses the field part of the questionnaire form: as a field to explore their opinions about the Arab public’s seeking information about sustainable development from the channel and its impact on the development of their cognitive abilities. The analytical part was used to analyze the content of the programs of the National Geographic Abu Dhabi Channel on issues of sustainable development in the countries of the Arab world in the period from 2022. /2024 AD, which represents the culmination of the development of events in the Arab region.