The Egyptian public's dependence on social networking sites..a field study

Document Type : Brief summaries of Dissertations.

Author

Aswan University, Faculty of Arts, Department of Media

Abstract

The study aims to understand the attitudes of social media users towards electronic advertisments and the extent of their acceptance and interaction with them. Social media is an essential platform for electronic advertising in the current era, and with its increasing use and spread, understanding users’ preferences and trends becomes necessary for companies to achieve their advertising goals.

The study was carried out using the questionnaire survey method, where a questionnaire was distributed to a random sample of users of social networking sites. The questionnaire included questions related to users’ preferences for electronic advertisements, the extent of their impact on users’ behavior, and the extent of their desire to Interact with them and participate in them. The data was collected and analyzed using statistical tools, and a form was also designed. Content analysis of sample Facebook page ads.

The study reached several main results. Firstly, the results showed that the majority of users of social media encounter electronic advertisements on a daily basis. Secondly, the study showed that users consider electronic advertisements necessary for the process of social media restrictions, but they prefer advertisements that are relevant to the content of the platform and meet their personal Interests. Thirdly, the study Influenced the experience of the user's reactions to electronic advertisements affect his level of interaction with them and his response to them.

Keywords

Main Subjects

Files

Share

How to cite

Statistics