Reflections of Instagram Visual Content on Psychological and Social Traits of Egyptian Youth: A Field Study

This study aimed to identify the reflections of Instagram on the psychological and social characteristics of Egyptian youth (level of self-esteem, body image, and general satisfaction with life). This study belongs to the descriptive studies that relied on the survey to investigate the opinions of youth with the aim of identifying the main features and characteristics of their use of Instagram and the extent of its impact on their important social and psychological characteristics. The study relied on a simple random of Egyptian youth consisting of 410 individuals who follow on Instagram. The data was collected through an electronic questionnaire; to gather the largest number of the audience.

The results showed a weak, statistically insignificant, inverse correlation between the rate of exposure of Egyptian youth to Instagram and their level of self-esteem, while a moderate, statistically significant, direct correlation between the rate of exposure of Egyptian youth to Instagram and their body image. The results also showed a strong, statistically significant correlation between the rate of exposure of Egyptian youth to Instagram and their overall life satisfaction. The results also showed that the majority of young people actively interact with the posts (photos and videos) they view on Instagram by liking or commenting.