Promoted Values ​​in Instagram Influencers’ Accounts: An Analytical Study of Daily Posts

Document Type : Brief summaries of Dissertations.

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This study aimed to identify the monitoring of promoted values through the study accounts on Instagram, and also aimed to identify the forms of interaction with posts, and to reveal the topics raised in Instagram accounts. This study belongs to the descriptive studies that relied on the survey method to survey active accounts on Instagram. The sample was chosen to be represented in the accounts of (Joe Hattab, Karim Ali, Basant Nour El-Din, Nourhan Qandil).

The results concluded that the values promoted by the study accounts were largely positive values, which made their media message on Instagram meaningful. Aesthetic values appeared in the values most frequently displayed in the study accounts’ posts, followed by cultural and then social values. Liking was the most commonly used type of interaction by the study accounts, due to its ease of use in terms of time and effort, followed by commenting and finally sharing. The use of posts related to personal or aesthetic photos came at the forefront of these topics, due to the interactive connection they provide with followers.

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